Location: Boston, MassachusettsJob Type: ContractCompensation Range: $42 - 47 per hourAs a Marketing Technology (Martech) Specialist, you will spearhead the development of a more data-driven and automated digital marketing strategy. This pivotal role involves partnering with marketing leads across all of our channels and verticals. Your efforts will be integral in driving stakeholder engagement across multiple functions and ensuring an efficient and impactful digital marketing strategy.Responsibilities:Collaborate with marketing leadership and digital marketing teams to gain alignment on a strategy for the future of digital marketing operations and measurement.Provide support to stakeholders as a general subject matter expert on our tech stack.Leverage platform and customer data to inform decisions and share results with partner teams.Communicate with senior leadership effectively to share results and maintain alignment on priorities.Evaluate tech & tool solutions and work with potential vendors to integrate with company technology.Qualifications:At least 3 years of experience in marketing or strategic roles, with a strong preference for experience in digital marketing within consumer-focused industries.An analytical mind that is experienced with data and can operate autonomously to make decisions with incomplete data.Innovative and solutions-focused approach with experience driving new ideas and hypotheses that improve business metrics.Deep understanding of both prospective and existing customer journeys, with a keen insight into the needs and behaviors that influence these journeys.Hands-on experience with leading mobile measurement partners (MMPs) such as Singular, AppsFlyer, and Branch, including SDK implementation, attribution configuration, and event tracking.Strong storytelling abilities with the skill to communicate complex ideas in a clear and engaging manner to senior leadership, influencing decision-making and strategic direction. JOBID: 1101554#LI-CELLA#LI-RK1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev, Keywords:Marketing Technology Specialist, Location:Boston, MA-02110
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