Job Description
The Brand Manager is responsible for bringing the Stonz brand to life across all channels. This role is hands on, is creative, will lead brand strategy and planning, integrated campaigns, and go-to-market campaign execution. You will ensure consistency, creativity, and relevance in how Stonz shows up to its customers, retailers, and partners. Working cross-functionally with Product, Sales, Creative, and eComm teams, this role shapes storytelling, drives awareness, and fuels long-term growth. We are taking Stonz to another level - we need you to be passionate, excited and ready to take us there!
KEY RESPONSIBILITIES :
Brand Strategy & Campaigns
· Lead seasonal brand campaigns across digital, social, influencer, email, D2C, B2B, and our PR agency.
· Ensure messaging and creative consistently reflects our values, voice, and target customer.
· Identify cultural trends and white space opportunities for timely and relevant brand expression.
Go-to-Market Planning
· Partner with Product and Sales teams to build GTM strategies for new launches and seasonal collections.
· Develop product positioning, naming, and customer-facing messaging.
· Create and manage briefs, timelines, and executional playbooks for launch campaigns.
Content & Social
· Guide content development across owned and earned channels—website, email, social, influencer, and packaging.
· Ensure content is warm, playful, empowering, and always on-brand.
· Manage influencer outreach and PR partnerships to boost brand visibility.
Customer & Market Insights
· Leverage data, campaign performance, and customer feedback to optimize storytelling and targeting.
· Conduct ongoing market and competitor research to maintain strong brand differentiation.
Cross-functional Leadership
· Collaborate with internal teams (Sales, Product & Marketing) as well as external partners to bring brand campaigns to life.
· Champion curiosity, humility, and collaboration in cross-departmental planning.
· Coach junior marketing team members as the brand team grows.
EXPERIENCE & QUALIFICATIONS:
· 5+ years of experience in brand/marketing, ideally in consumer goods or kids/family lifestyle brands.
· Experience executing campaigns with strong creative instincts.
· Strong writing and briefing skills with experience managing external agencies or freelancers.
· Highly organized with strong time and project management abilities.
· Ability to build the storytelling & emotional connection with fans who love our brand
· Ability to create marketing assets, content or creative materials for sales & marketing campaigns
· Strong internal and external communication skills
· Experience using marketing platforms (e.g., Meta, Google Analytics, Shopify, Klaviyo).
· Familiarity with influencer marketing and PR campaigns.
ENGAGEMENT TERMS:
· Time Commitment: Full-time; core hours Monday–Friday, 9am–5:30pm.
· Location: Hybrid work model with in-office days on Tuesdays and Thursdays.
· Compensation: Competitive salary, reviewed annually.
· Performance Reviews: Annual review with the CEO, aligned to company goals and values.
Company Description We are STONZ, founded by a Canadian mom with ideas and the need for creating solutions to Make Outside Easy for Kids 0-6yrs and their parents!
We are a fast-growing premium kid's footwear and outdoor apparel brand with a mission to save parents time when getting outdoors. Our products are smartly designed, specifically for kids, are vegan, and safety tested for chemicals and toxic materials. And most important our products last a long time... Stonz are known for being passed along to other children making them a sustainable solution for any parent!
We are STONZ, founded by a Canadian mom with ideas and the need for creating solutions to Make Outside Easy for Kids 0-6yrs and their parents! \r\nWe are a fast-growing premium kid's footwear and outdoor apparel brand with a mission to save parents time when getting outdoors. Our products are smartly designed, specifically for kids, are vegan, and safety tested for chemicals and toxic materials. And most important our products last a long time... Stonz are known for being passed along to other children making them a sustainable solution for any parent!\r\n\r\nWe love connecting and collaborating as a team in person; in fact we find it vital. We currently work from home Mon/Wed/Friday and come to the office Tuesday and Thursdays. We live our values which are Doing What It Takes, Curiosity, Collaboration, Trust and Humility. If this type of energy moves you, we'd like to meet you!
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